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Paul Sweeney Accountant

When Did This Happen? Why We Hit Reset—and What It Means for You


20 Nov 2025

Why We Went Silent - And Why We're Back Stronger

It’s been a long time since you’ve seen our name in your inbox. That wasn’t an accident. We pressed pause because something wasn’t working. Our way of operating no longer matched the business we had become.

The catalyst? A conversation on The Business Behind Your Business podcast with leadership expert Trudy MacDonald. Her insights on burnout, accountability, and clarity hit home. I left the studio asking one question: “When did this happen?”

That question led to a strategic reset—a deliberate process to realign priorities, stabilise cash flow, and create a rhythm that works for our team and our clients.

What Changed—and Why It Matters to You

  • We simplified planning to a one-page framework.
  • We introduced weekly check-ins that make accountability supportive, not stressful.
  • We reset pricing and processes to deliver better value and faster turnaround.

The result? More clarity, more capacity, and a stronger foundation for growth.

Why Share This Now?

Because the same principles apply to your business. If you’ve felt stuck, stretched, or reactive, a strategic reset can help you regain control and build momentum.

We’ve written a detailed blog post about the journey and the practical steps you can take today:

👉 Strategic Reset: The Moment I Realised Our Business Needed One—and the Framework You Can Use

Here’s to clarity, confidence, and your next 90 days. Ready to reset? Let’s make it happen.

Paul Sweeney

Chartered Accountant & Business Advisor

Suite 113, 4 Columbia Court, Baulkham Hills, NSW 2153
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Paul Sweeney Accountant

Accountant / Business Coach and Advisor/ Speaker / Podcast Host. Paul Sweeney brings over 25 years of hands-on experience in accounting and business advisory to the forefront. Paul is a dynamic speaker and host of The Business Behind Your Business podcast, leveraging his passion for business to engage audiences with conversations to help your business grow and thrive. https://linktr.ee/paulsweeneyaccountant

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